Shooting Yourself in the SEO Foot

Lots of people use underhanded tactics to try to game the system and gain an SEO advantage over their competitors. However, this is the first report I’ve ever read about someone intentionally ruining the online reputation of their own business of purpose, in order to boost rank of their website in search results.

Over the holiday weekend, The New York Times ran a story about an online retailer who promotes poor consumer reviews because he believes they improve his search engine ranking.

While this might help your overall search rank, but it’s guaranteed to mess up you or your company’s online image. It seems like a weird tactic to take–kind of like hitting yourself in the foot with the hammer, so that you can get to the foot doctor faster. The logic of it simply doesn’t make sense.

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